Books to Build Your Brand

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Learning to market yourself requires learning to identify your strengths, your target audience and the proper way to communicate. These books help you understand your core passion, how the brain comprehends information and how to effectively communicate.

Finding you core passion:

Start with Why: How Great Leaders Inspire Everyone to Take Action, Simon Sinek, The title says it all. Buy: Hard Copy . Audiobook. Ebook.

Man’s Search For Meaning, Viktor Frankl, Stands for itself, every line forces a deep reflection and gratitude for life and liberty.  Buy: Hard Copy . Audiobook. Ebook.

The Secret, Rhonda Bryne, A new gem of wisdom with each read.  Buy: Hard Copy . AudiobookEbook.

Think and Grow Rich, Napolean Hill, A classic for good reasons and worth repeating.  Buy: Hard Copy . AudiobookEbook.

Outwitting the Devil, Napolean Hill, Possibly better than ‘Think and Grow Rich’.  Buy: Hard Copy . AudiobookEbook.

Understanding communication strategies and perceptions:

Made to Stick: Why Some Ideas Survive and Others Die, Chip and Dan Heath, A highly insightful framework for branding and communicating anything effectively. Buy: Hard Copy. Audiobook. Ebook.

Imagine: How Creativity Works,

Jonah Leher, My favorite book of the year, a fascinating and easily digestible wealth of information on how our brains work and why. It made my Bahamian vacation the most introspective vacation ever. Buy: Hard Copy. Audiobook.

Delivering Happiness: A Path to Profits, Passion, and Purpose, Tony Hsieh, A godsend during a sequence of cancelled and delayed flights resulting in a 24 hour trip to Hawaii, Tony offers raw insight into the highs and lows of the entrepreneurial journey, and sets a profound example of how to treat people, customers and employees alike.  Buy: Hard Copy. Audiobook. Ebook.

Proust Was a Neuroscientist, Jonah Leher, Uncommon insight into the science of human genius, the next frontier is the mind,  Buy: Hard Copy. Audiobook. Ebook.

Linchpin: Are you Indispensable?, Seth Godin, An intense wake up call for those entering today’s economy. Buy: Hard Copy . Audiobook. Ebook.

The Icarus Deception: how high will you fly? , Seth Godin, A quick but powerful read. Buy: Hard Copy . Audiobook. Ebook.

War of Art, Steven Pressfield, Another quick, but powerful read, a staple for writers. Buy: Hard Copy . Audiobook. Ebook.

Outliers, Malcolm Gladwell, Offers a new perspective on the importance of understanding those that stand out from the crowd. Buy: Hard Copy . Audiobook. Ebook.

What the Dog Saw, Malcolm Gladwell, learn to shift paradigms and more importantly realize which are most dominant. Buy: Hard Copy . Audiobook.Ebook.


How to Win Friends and Influence People, Dale Carnegie, timeless wisdom. Buy: Hard Copy . Audiobook. Ebook.


Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond: Deepak Malhotra, Max Bazerman, An easily digestible guide to negotiation from garage sale bargaining to multimillion dollar acquisitions. Buy: Hard Copy . Audiobook. Ebook.


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